Case Study: J M Alexander Corporation achieves global sales growth with Alibaba.com

Alibaba helps lead a small American business to global success

J M Alexander Corporation, an apparel, luggage, bags and cases company based in Utah, United States, was looking to expand beyond local sourcing and sales channels. By discovering Alibaba.com, the company found a way to connect with international suppliers and customers and build a stronger global trade business.

With Alibaba.com as the core of its international trade operations, J M Alexander Corporation used the platform’s leads, data tools, and communication features to manage inquiries and production more efficiently. The results included around 100 inquiries per month, over US $100,000 in orders from a nearby client, more than US $200,000 in annual sales to Canada, and regular business in Australia, helping the company grow from a local business into a worldwide seller.

J M Alexander Corporation

John Kateel

J M Alexander Corporation