Case Study: Achilleus De Cruz Limited boosts global sales with Alibaba.com

Achilleus De Cruz Limited - Customer Case Study

Achilleus De Cruz Limited, a U.K.-based distribution and export trading company founded by Rome de Cruz, needed a better way to reach buyers beyond its traditional market as e-commerce grew. By joining Alibaba.com, the company gained access to international prospects it otherwise could not easily contact, especially across Africa, Europe, and the Middle East.

With Alibaba.com’s Gold Supplier membership, Achilleus De Cruz Limited was able to build trust, display unlimited products, and handle buyer inquiries more effectively. The results were strong: about 20% of inquiries now come through Alibaba.com, leading to roughly 10 orders per year worth around US $200,000, contributing to annual sales of over US $1 million.