Case Study: Atom Machinery Mfg. Co. grows exports and wins major orders with Alibaba.com

A platform that brings not just business opportunities but also friends to Atom

Atom Machinery Mfg. Co., an India-based machinery manufacturer and trader founded in 1944, needed a better way to generate international inquiries and grow exports beyond its existing network. After researching options and attending Alibaba.com seminars, the company joined Alibaba.com as a free member and later aimed to strengthen its online presence to support project-based sales and reach new buyers.

Alibaba.com provided Atom Machinery Mfg. Co. with tools such as RFQs, online advertising, and Biz Trends to improve lead generation and quoting efficiency. After upgrading to Gold Supplier in 2012, Atom secured a major order from South America within three months, and the company credited Alibaba.com with helping it run more efficiently, respond quickly to inquiries, and build lasting business relationships.

Atom Machinery Mfg. Co.

Bhavik Chudasama

Atom Machinery Mfg. Co.