Case Study: 100% Pure achieves global sourcing and lower costs with Alibaba.com

100% pure - Customer Case Study

100% Pure is a Bay Area organic cosmetics कंपनी founded by Susie Wang, Ric Kostick, and James Wang after Wang wanted to create truly green beauty products free of harsh chemicals, artificial fragrances, preservatives, and toxins. The company’s challenge was finding reliable suppliers for natural ingredients and eco-friendly packaging, so it turned to Alibaba.com for sourcing support.

Using Alibaba.com, 100% Pure connected directly with factories and farms around the world to source ingredients such as lingonberries, shea butter, argan oil, and green tea, along with packaging from suppliers like Shanghai-based Blopak. This helped lower costs by cutting out middlemen, support U.S. manufacturing in San Jose, and grow the business to 500 products, about $20 million in sales, over 50 employees, and expansion into multiple stores and a larger headquarters.

100% Pure

Susie Wang

Chief Creative Ambassador and Founder