Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Brohawk Exports, an agriculture-focused Indian exporter established in 2003, needed a stronger way to promote its wide range of products, including agriculture machinery, implements, steel fabrication, tools, and farm machinery. Before joining Alibaba.com, the company struggled to generate buyer trust and convert larger orders through free online promotion.
By upgrading to a premium membership on Alibaba.com and completing the authentication and verification process, Brohawk Exports gained the TrustPass logo on its profile, which quickly reassured buyers. Alibaba.com helped the company secure a contact from a German buyer within days, win a trial order within two weeks, and continue working with that customer ever since, with 100% of the company’s promotion now done on Alibaba.com.
Gurpreet Singh Gujral
Managing Partner