Case Study: Thoughtbuzz improves scalability and application performance with Alibaba Cloud

Thoughtbuzz - Customer Case Study

Thoughtbuzz, a social media intelligence platform, needed a cloud environment that could keep up with high volumes of social media data, frequent code changes, and the demands of customers such as Nestlé, Toyota, and Samsung. The company said high performance, high availability, scalability, and auto-monitoring were essential as it managed a centralized dashboard for publishing, monitoring, and analyzing activity across multiple social networks.

Alibaba Cloud provided Thoughtbuzz with an auto-scaled architecture using services including DNS, VPC, ECS, RDS, OSS, Server Load Balancer, and Auto Scaling. The setup helped Thoughtbuzz align hardware capacity with processing needs, lower infrastructure costs, improve application performance, and support zero downtime during code changes while routing traffic only to healthy instances.

Thoughtbuzz