Case Study: South China Morning Post achieves cloud migration and global growth with Alibaba Cloud

South China Morning Post centralizes data from 20 silos and expands globally with Alibaba Cloud

The South China Morning Post (SCMP), a leading news media company, faced challenges from intense market competition and the shift to digital media. To fuel future growth, SCMP needed to modernize its digital presence, enhance customer experiences, and create a data analytics tool. They partnered with Alibaba Cloud to migrate their IT infrastructure and utilize services like CDN and Express Connect.

Alibaba Cloud implemented a solution that involved migrating SCMP's website systems to the cloud for a highly available architecture. They deployed a multi-channel content management system and used Express Connect for cost-effective cross-regional communication. This allowed SCMP to cut operational costs, support business growth, and efficiently expand its global reach and readership.

South China Morning Post