Case Study: Shiseido Drunk Elephant enhances customer engagement with Alibaba Cloud AI

Shiseido Drunk Elephant launches Drunk GPT across 270 Sephora stores with Alibaba Cloud

Drunk Elephant, a skincare brand acquired by Shiseido, sought to launch in mainland China and provide a highly interactive and memorable customer experience for its new WeChat community. The brand needed to leverage cutting-edge technology and required a partner with strong expertise in the Chinese market. They partnered with vendor Alibaba Cloud and its AI services, including the Qwen models and Model Studio, to meet this challenge.

Alibaba Cloud implemented "Drunk GPT," an interactive chatbot built using their Qwen large language model and deployed on their Container Service for Kubernetes (ACK). This solution provided customized skincare advice and product recommendations through Drunk Elephant's WeChat mini program. The partnership resulted in improved online marketing through interactive campaigns and enhanced security measures, successfully integrating the brand into the Chinese market and building its community.

Shiseido Drunk Elephant