Case Study: Senheng achieves omnichannel retail transformation with Alibaba Cloud Terminus

Senheng launches S-Rewards Centre for 3 million members with Alibaba Cloud

Senheng, a major consumer electronics retailer in Malaysia, faced the challenge of boosting the local economy and rewarding its PlusOne loyalty members. They sought a reliable cloud platform partner to build a new B2B2C S-Rewards Centre that would allow local SMEs to tap into their large member database while providing cashback rewards. They chose Alibaba Cloud and its Terminus B2B2C solution to develop this platform.

Alibaba Cloud implemented its Terminus retail solution, which provided advanced B2B2C capabilities and dedicated consultation. This enabled Senheng to successfully launch its S-Rewards Centre, creating a single online platform for its operations. The solution improved customer return rates and allowed PlusOne members to earn rewards across a wider ecosystem, supporting Senheng's transformation into a super app.

Senheng