Case Study: Optimate achieves seamless connectivity and scalable campaign performance with Alibaba Cloud

Optimate scales across China and Singapore with Alibaba Cloud for 252.4 million active internet users

Optimate, a marketing platform based in Singapore, needed a highly scalable cloud solution to meet fast-growing demand across Southeast Asia and to ensure seamless connectivity for its clients and customers in Mainland China. Their challenge was to react quickly and scale in real-time during campaigns, requiring reliability, high performance, and cost-efficiency. They chose Alibaba Cloud for its ECS and ApsaraDB RDS products.

Alibaba Cloud provided Optimate with a stable and scalable infrastructure that enabled undisrupted API calls from China to their services hosted in Singapore. This unique capability allowed Optimate to deploy applications in China while hosting in Singapore, a benefit not available from other cloud providers. The solution delivered the reliability, performance, and seamless connection needed for their expansion.

Optimate