Case Study: Optimate achieves seamless China-Singapore service connectivity with Alibaba Cloud

Optimate - Customer Case Study

Optimate, based in Singapore and previously known as ad+platform, is a marketing platform that helps teams unify, optimize, measure, and execute marketing campaigns. As Southeast Asia’s internet usage grew, the company needed a highly scalable system to keep up with fast-growing demand and support its expansion, including strong connectivity with Chinese customers.

Optimate chose Alibaba Cloud for its reliability, scalability, high performance, and cost efficiency. With Alibaba Cloud, Optimate could host services in Singapore and deploy applications in China, with API calls from China to its Singapore service engine supporting that setup. The company said this capability was not available from other cloud providers.

Optimate

Sun Wenting

CEO