Case Study: Newegg achieves interactive e-commerce livestreaming with Alibaba Cloud ApsaraVideo Live

Newegg delivers low-latency livestream shopping with Alibaba Cloud

Newegg, a leading global electronics e-commerce marketplace, faced the challenge of maintaining a flexible and scalable architecture while protecting against cyber threats as its business grew. To enhance its customer experience with advanced digital technologies, Newegg partnered with Alibaba Cloud and its ApsaraVideo Live solution.

Alibaba Cloud implemented its comprehensive one-stop media solution, enabling Newegg to launch an interactive livestreaming platform called Newegg Live. This solution provided low latency, high concurrency, and smooth playback services, allowing customers to interact with hosts in real-time and access exclusive deals. Through this partnership with Alibaba Cloud, Newegg positioned itself at the forefront of the interactive e-commerce livestreaming trend.

Newegg