Case Study: Henkel accelerates digital transformation in China with Alibaba Cloud

Henkel accelerates 145-year digital transformation with Alibaba Cloud

Henkel, a global company operating in Adhesive Technologies, Beauty Care, and Laundry & Home Care, sought to expand in the Chinese market. Their challenge was the need for a high-performance cloud platform to drive digital transformation, as their traditional analytics methods could not provide multi-dimensional insights. They selected Alibaba Cloud as their strategic vendor for its regional expertise and technology, specifically using products like Dataphin and Quick BI.

Alibaba Cloud implemented a digital solution that enabled Henkel to migrate applications and consolidate different modules into a unified system. This provided a solid foundation for omni-channel business analysis and an automated marketing system. As a result, Henkel could perform multi-dimensional analysis and gauge marketing campaign effectiveness in real time with enhanced efficiency and accuracy, accelerating their digital transformation progress in China.

Henkel