Case Study: Heep Hong Society boosts fundraising reach with Alibaba Cloud

Heep Hong Society raises over 50% of fundraising online with Alibaba Cloud

Heep Hong Society, a leading education and rehabilitation organization in Hong Kong, faced a challenge with its annual fundraising flag day due to unpredictable typhoon weather. To overcome this, they partnered with Alibaba Cloud to harness technology and build an innovative online fundraising platform, utilizing products like Elastic Compute Service (ECS), ApsaraDB RDS, and Direct Mail.

Alibaba Cloud implemented a solution featuring electronic payment, leaderboards, and social sharing. This platform ensured stable and efficient fundraising, directly resulting in online flag sales contributing over 50% of the total fundraising amount that year. The success of this collaboration has led Heep Hong Society to plan further digital transformation of its services with Alibaba Cloud.

Heep Hong Society