Case Study: Genting Malaysia Berhad enhances guest experience with Alibaba Cloud Virtual Queue solution

Genting Malaysia Berhad streamlines 10,500-room resort bookings with Alibaba Cloud

Genting Malaysia Berhad, a leading leisure and hospitality corporation, partnered with Alibaba Cloud to address challenges stemming from its fast-growing business. The company needed a new IT strategy to support its vital online booking engine and to provide a seamless experience for visitors to its new outdoor theme park, Genting SkyWorlds. A key requirement was a solution capable of handling heavy seasonal traffic without performance issues.

Alibaba Cloud implemented its Virtual Queue (VQ) Solution, which leverages artificial intelligence to enable efficient crowd management and dynamically reduce waiting times. The solution allows visitors to plan their entire theme park itinerary via a mobile app and provides real-time updates and incentives. For Genting, Alibaba Cloud provided a suite of products including Elastic Compute Service (ECS) and ApsaraDB RDS to handle massive data volumes, manage traffic, and enhance security. The result is a more efficient and rewarding experience for guests at Resorts World Genting.

Genting Malaysia Berhad