Case Study: Costa Cruises boosts call center efficiency and customer experience with Alibaba Cloud

Costa Cruises cuts business costs by 25% with Alibaba Cloud

Costa Cruises, an Italian cruise line, faced challenges in increasing business efficiency and improving the customer journey for its passengers, particularly for the Chinese market. To address this, they partnered with Alibaba Cloud to leverage advanced technology solutions including an AI platform and content delivery services.

Alibaba Cloud implemented an AI solution for Costa's call center, featuring Natural Language Processing and Machine Learning. This deployment automatically routed customers to the AI platform, saving 25% in business costs. Alibaba Cloud also provided network solutions that improved onboard internet bandwidth, allowing passengers to access a 4G network at sea via their Alipay application.

Costa Cruises