Case Study: Casio boosts digital transformation and sales efficiency with Alibaba Cloud

Casio boosts Double 11 results with Alibaba Cloud, reaching 3.17 million store visits

Casio, a well-known Japanese watch brand, faced the challenge of relying on outdated, experience-based customer analysis for its marketing strategy. This method was ineffective in a rapidly changing market, so Casio partnered with Alibaba Cloud to implement a data-driven approach using its Omnichannel Data Mid-End solution and the core product Dataphin.

Alibaba Cloud's solution provided a versatile and real-time data mid-end, enabling Casio to analyze customers from multiple perspectives and categorize them into different layers. This allowed for more precise marketing and agile management of membership assets. The results were significant, including 1.7 million views during a Double 11 live broadcast, 3.17 million store visits, and 2.97 million transactions, providing a solid foundation for winning the sales festival.

Casio