Alibaba Cloud
43 Case Studies
A Alibaba Cloud Case Study
Cozitrip, founded in Australia, helps Chinese travel agents connect with the Australian accommodation market and supports local hoteliers reaching a larger audience from China. As a new player in a competitive market, it needed to build brand awareness in Australia and China, handle different expectations between Chinese agents and Australian hotels, and overcome the barrier of registering for an ICP Filing to operate a website hosted in China.
Alibaba Cloud supported Cozitrip through its Startup Program with cloud credits, architecture support, and products including Alibaba Cloud CDN, Elastic Computer Service, Resource Orchestration Service, Server Load Balancer, Auto Scaling, and ApsaraDB for Redis. Alibaba Cloud helped with migration, ICP registration, and infrastructure support, while a Hong Kong proxy reduced packet dropout and sped up server round trips by 10x, and the global CDN reduced static content load time by 10x.
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