Case Study: Tatcha achieves 3X conversion and 38% AOV uplift with Alhena Shopping AI

Tatcha boosts conversion 3x with Alhena

Tatcha, a Japanese-inspired luxury skincare brand, faced the challenge of scaling its signature high-touch, consultative experience online without losing its human warmth, brand voice, or regulatory precision. They partnered with the vendor Alhena to implement its Shopping AI, aiming to drive meaningful revenue with an on-brand and compliant AI shopping assistant that could work alongside their existing client care team.

Alhena implemented its Shopping AI platform, which featured Adaptive Quizzing, on-brand Product Cards, and Agentic Checkout, integrated into Tatcha's Salesforce Commerce Cloud. The solution acted as a digital teammate, conducting skin assessments and building personalized routines. The results were significant, including a 3x conversion rate versus the site average, a 38% increase in average order value (AOV), and the AI influencing 11.4% of total site revenue. It also achieved an 82% deflection rate and an 81% customer satisfaction score (CSAT).

Tatcha