Case Study: Avis Budget Group achieves over $10M in incremental revenue with Algoworks

Avis Budget Group drives $10M+ in incremental revenue with Algoworks

Avis Budget Group faced a fragmented digital landscape with misaligned teams and intense competition in the car rental industry. They needed a partner to unify their cross-functional teams and deliver high-performing digital experiences to drive growth. They engaged vendor Algoworks, who utilized Adobe Experience Manager, to address this challenge.

Algoworks implemented a strategic design solution, facilitating workshops to align teams and optimizing digital booking flows and upsell journeys. This partnership drove tens of millions in incremental revenue, including a specific initiative that delivered a 9% uplift. The results also included over 200 multivariate tests and an 18-minute reduction in customer wait times, significantly improving both customer experience and operational efficiency.

Avis Budget Group