Case Study: Russia’s Largest Retail Chain drives expansion with analytics from Algoscale

One of Russia’s largest retail chain drives expansion using analytics

One of Russia’s largest retail chain company partnered with Algoscale to make better expansion decisions using its decade-long historical data. The retailer had massive amounts of unstructured, inconsistent spreadsheet data across stores, transactions, sales, customer loyalty, demographics, and product details, and needed a faster, more reliable way to turn that information into actionable business insights.

Algoscale cleaned and formatted the data using advanced Excel analysis and shell scripting, then built reports on customer behavior, declining-customer heatmaps, average sales, and customer sales trends, all integrated into a customized BI dashboard. The solution helped the customer identify where to open new stores, spot catchment areas with customer decline, and determine which existing locations needed improved customer experience, enabling expansion into new cities where competitors had not retained customers.