Case Study: Verkkokauppa.com achieves 31% higher conversions and 24.8% larger baskets with Algonomy Personalization Suite

Verkkokauppa.com Drives 1:1 Personalization Across Search, Browse, Content & Recommendations Reduces the Need for Manual Merchandising

Verkkokauppa.com, Finland’s largest and most visited online retailer, needed to improve digital customer experience and scale personalization across web and mobile to help shoppers explore, narrow choices and convert. To do this they partnered with Algonomy and deployed the Algonomy Personalization Suite (Find™, Recommend™, Discover™, Engage™).

Algonomy implemented AI-driven personalized search, deep-learning recommendations, auto-curated bundles and tailored category-page journeys to create individualized experiences across the buying journey. The result: 31% higher conversions, +24.8% basket sizes, +25% attributable sales from recommendations, search sessions converting 5× more, recommendation placements that lifted attributable sales by 525%, and strong gains in product discoverability — clear measurable impact from Algonomy’s platform.

Verkkokauppa.com

Kalle Koutajoki

Chief Sales Officer