Case Study: UK’s Fast-Growing Supermarket Retailer achieves 46% higher Revenue Per Visitor and 10% higher AOV with Algonomy

UK’s Fast-Growing Supermarket Retailer Drives a 46% Revenue Lift Despite Unique Business Model

UK’s Fast-Growing Supermarket Retailer, a UK supermarket chain with over 900 stores and an online shop launched in 2016, needed to personalize its commerce site to handle fast-moving “Specialbuys,” surface more of its catalog without losing relevance, recommend substitutes for out-of-stock items, and get strategic advisory to roll out personalization. They selected Algonomy and its Digital Experience Personalization (DXP) capabilities to provide technology and in-house personalization consulting.

Algonomy deployed Engage™, Discover™, Recommend™ and DeepRecs NLP to personalize content, recommendations, search and navigation, manage inventory-driven substitutions, and guide the retailer’s personalization roadmap. The program delivered clear results: 46% higher revenue per visitor, 10% higher average order value, up to 6X higher CTR on targeted categories, 2X engagement and 25x RPMI for Specialbuys, and 20% attributable revenue—while reducing manual merchandising and enabling real-time personalization for both known and unknown shoppers.