Case Study: Saxo boosts reader engagement and revenue with Algonomy

Saxo lifts streaming app recommendation CTR by 6% with Algonomy

Saxo, Denmark's largest online bookstore, partnered with Algonomy (now part of ADA) to personalize content for its diverse readers across its website and streaming app. The challenge was to extend personalization to all customer segments, including bringing recommendations into the streaming app and optimizing late-funnel pages on the website for anonymous visitors and members alike.

Algonomy implemented its Recommend™ and Find™ products to deliver personalized book suggestions and make its vast catalog searchable. The solution drove significant results, including a 6% increase in the streaming app's recommendation click-through rate and a 214% CTR lift for members on the website. This also contributed to a revenue per visit of 3.51 on the website, proving the measurable impact of Algonomy's personalization programme.

Saxo