Case Study: Miinto boosts revenue and retention with Algonomy personalization

Miinto boosts revenue per visit by 5% with Algonomy

Miinto, a fast-growing online fashion marketplace operating across 30 European markets, faced the challenge of presenting a relevant and personalized shopping experience to its customers from a vast assortment of over 800,000 unique products. With a lean team and a business model reliant on mobile traffic, manually scaling personalization was impossible. They partnered with vendor Algonomy to leverage its personalization technology to solve for these constraints and enhance the customer experience across the entire journey.

Using Algonomy's platform, Miinto implemented a comprehensive personalization strategy that went beyond product recommendations to include personalized sorting of product catalogues, dynamic content, and automated lifecycle emails. This solution was scaled across all their markets by a very small team. Algonomy's technology enabled Miinto to run extensive A/B testing to find the ideal level of personalization, which significantly boosted performance. The results were substantial, including a 5% uplift in revenue per visit from one test and a 20% drop in daily revenue observed when personalization was temporarily deactivated, proving its critical impact. This focus on a personalized customer experience drove significant growth in customer retention and lifetime value.

Miinto