Case Study: McDonald’s India (West & South) achieves 45% increase in omnichannel customers with Algonomy

McDonald’s (West & South India) Drives a 40% Increase in Omnichannel Customer Base with Data-driven Marketing

McDonald partnered with Algonomy to transform its West & South India business (300 restaurants across 42 cities) into a data-driven, omnichannel marketer. Facing fragmented customer data across web/app, third‑party aggregators and in‑store systems, McDonald needed a single customer view, deep insights, and a platform to improve frequency and digital experience; Algonomy was engaged with its Customer Data Platform, Customer Journey Orchestration, and Marketing Services.

Algonomy centralized McDonald’s data in a CDP, built granular and predictive segments, and deployed Customer Journey Orchestration plus managed marketing services to automate multi‑channel campaigns (email, push, SMS, WhatsApp, social, web), A/B tests and incrementality measurement. The program generated 44 million engagement opportunities across six channels, delivered ~5,000 campaigns, drove a 45% increase in omnichannel customers, 33% YoY growth in McDelivery users, ~9% conversion on targeted campaigns and 12% MoM campaign volume growth — all enabled by Algonomy.

McDonald

Arvind R P

CMO