Case Study: Matas achieves 36% attributable sales growth with Algonomy Recommend™

How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Matas, Denmark’s leading health and beauty retailer, sought to deliver a best-in-class, data-driven customer experience across its web, mobile, and email channels to increase online sales and improve operational efficiency. To meet this challenge, they partnered with vendor Algonomy and leveraged its Recommend™ personalization platform to create a seamless and unified customer journey.

Algonomy implemented its Recommendations solution across Matas's digital touchpoints, deploying hyper-relevant strategies for cross-selling, cart abandonment, and smart replenishment. The results were significant, with Algonomy driving a 36% year-over-year growth in attributable sales from recommendations, a 49% increase in orders via recommendations, and a 38% rise in items sold, demonstrating the powerful impact of its personalized approach.

Matas

Peter Hestbaek

Senior Vice President of Digital Sales