Case Study: eXtra achieves 52% higher AOV and increased conversion rates with Algonomy Recommend™

How eXtra Used Recommend™ to Get 52% Higher AOV from Recommendations

eXtra, a leading consumer electronics and home appliances marketplace in the Gulf with 45+ stores and multiple websites, partnered with Algonomy and adopted Algonomy Recommend™ to solve a product-discovery challenge: deliver the most relevant product recommendations to shoppers across their online and mobile journeys to boost engagement and conversions.

Algonomy Recommend™ was implemented across eXtra’s site and apps using multiple strategies (recently viewed, others also viewed/bought, advanced merchandising, category/brand top sellers, etc.), driving measurable gains: 52% higher AOV from recommendations, 50.5% more items per order when recommendations are present, a 100% increase in Revenue per Click and up to a 73% year‑on‑year uplift in conversion rates—results eXtra attributes directly to Algonomy.

eXtra

Imran Khan

e-Commerce Director