Case Study: US-Based Skin Care Devices Retailer achieves 24% higher revenue per session and 20% higher CTR with Algonomy's Engage

How a US-based Retailer of Skin Care Devices Achieved 24% Increase in Revenue Per Session with Algonomy’s EngageTM

US-Based Skin Care Devices Retailer — a maker of award‑winning, hand‑assembled facial cleansing devices sold through prestige retailers, clinicians and its own ecommerce site — needed to turn its homepage from an outdated rotating carousel into a high‑performing entry point that educates new visitors and maximizes revenue per session. The retailer engaged Algonomy and its Engage™ solution to address the lack of segmentation, analytics and measurable insight into which homepage messages actually drove engagement and purchases.

Algonomy implemented Engage™ to map individual shopper behavior, segment audiences, and automatically test and optimize homepage content tiles, enabling data‑driven creative decisions rather than opinion. The initiative tested 12–15 content variations per segment (with winners like “Find your Product” and “Great Skin Starts Here”), and produced measurable gains: a 20% increase in clickthrough rate, a 24% increase in revenue per session, and a 35% increase in overall clicks.