Case Study: Época Cosméticos achieves 17% higher homepage conversion, 3× more engagement and 55% increase in average cart value with Algonomy

Época Cosmeticos Pivots to Individualized Shopper Experiences, Improves SEO with Personalized Search, Content and Recommendations

Época Cosméticos, the Magazine Luíza Group’s beauty and cosmetics retailer, needed to boost growth but was held back by legacy search and recommendation tools that were inflexible, harmed SEO, delivered low relevance, and limited content personalization. To solve this, Época selected Algonomy and its Experience Personalization Suite (Find™, Recommend™, and Engage™) to deliver individualized, real-time shopping experiences.

Algonomy integrated with Época’s VTEX commerce platform (implementation accelerated by Bluefoot’s VTEX cartridge) — launching Custom Search in the mobile app in September and Find™ and Recommend™ online in November ahead of Black Friday — to enable personalized search, recommendations, and dynamic content. The Algonomy implementation drove measurable impact: +17% homepage conversion, 3x more engagement, +4% overall conversion, -47% bounce rate, 55% higher average cart value, and +1 million new SEO terms indexed by Google.

Época Cosméticos