Case Study: Coop Denmark achieves 17% higher Average Order Value and 71% lift in mobile sales per view with Algonomy

Coop Denmark Drives Full-lifecycle Personalization from Product Discovery Through to Purchase and Loyalty

Coop Denmark, part of Denmark’s largest shopping cooperative serving over 1.7 million members, needed a complete personalization solution to improve discovery, purchase and loyalty across web and mobile. To meet rising customer expectations, Coop selected Algonomy and implemented Algonomy’s Discover™, Engage™ and Recommend™ products to deliver 1:1 personalization throughout the shopper journey.

Algonomy deployed Recommend™ for personalized product offers and intelligent cross-sells, then expanded with Discover™ for product listing/paged personalization and Engage™ for dynamic content and placements, supported by Algonomy’s Expert Services and Experience Browser. The result was measurable: +17% average order value, +15% sales per view on intelligent cross-sells, +71% sales per view on mobile, ~+15% overall click-through rate with personalized content, >10% CTR lifts on targeted banners and a 2.5% homepage CTR lift.

Coop Denmark

Nicholai Fisker

Digital Marketing Manager