Case Study: Consum cuts campaign costs and scales personalization with Algonomy’s Active Content

Consum Cuts Campaign Costs by 60% with Algonomy’s Active Content

Consum, Spain’s leading regional supermarket cooperative, needed to internalize campaign execution for its Mundo Consum loyalty program while scaling personalized communications across app and email in Spanish and Valencian. The retailer wanted to reduce dependence on external vendors, lower costs, and manage increasingly complex, real-time personalization across multiple regions, languages, and product offers. Algonomy’s Active Content was the product used to support this effort.

Algonomy implemented Active Content to replace static templates and fragmented workflows with a centralized, no-code system that dynamically assembled personalized content at open time. Consum used it for monthly cashback emails, targeted discount offers, and a personalized newsletter, including dynamically selected brochures and multi-source data stitching. As a result, Consum cut marketing service provider costs by 60%, reduced campaign preparation time by 40%, and shortened turnaround for additional communications by 35%, while increasing BAU capabilities.

Consum

Santiago Mozas Hernando

Marketing