Case Study: Consum cuts campaign costs by 60% with Algonomy Active Content

Consum cuts campaign costs by 60% with Algonomy

Consum, a leading regional supermarket cooperative in Spain with over 5 million member-customers, sought to reduce its dependency on external vendors and internally streamline the delivery of hyper-personalized campaigns across multiple channels and languages. To meet this challenge, the company turned to Algonomy and its Active Content solution.

By implementing Algonomy's Active Content, a centralized no-code platform, Consum automated its key monthly communications, including cashback emails and personalized discount campaigns. This solution from Algonomy delivered significant results, including a 60% reduction in marketing service provider costs, a 40% reduction in campaign preparation time, and a 35% reduction in turnaround time for additional communications.

Consum