Case Study: Bubbleroom achieves a 53% increase in mobile conversion with Algonomy

Bubbleroom Personalizes Product Recommendations and Browse Experience, Grows Mobile Conversions by 53%

Bubbleroom, a Nordic pureplay retailer specializing in women’s apparel, faced a weak mobile conversion rate (about 1.3%) and difficulty showcasing its 65,000 products and 50+ brands on smaller screens. To improve the mobile experience and drive purchases, Bubbleroom partnered with Algonomy, deploying Recommend™, Discover™ and the Algonomy User Profile Service to enable personalized recommendations and browse/navigation on mobile and desktop.

Leveraging Algonomy’s UPS to build unified customer profiles and serve tailored product suggestions, Bubbleroom achieved a 53% increase in mobile conversion (to roughly 2%), a 16.8% higher average order value from shoppers engaging with recommendations, an 18.5% rise in items per order, and growth in mobile’s share to 63% of traffic and 59% of revenue — clear, measurable results from Algonomy’s solution.

Bubbleroom

Ville Kangasmuukko

Chief Executive Officer