Case Study: Multinational Conglomerate Company achieves unified 8M customer profiles and 10% cross‑brand lift with Algonomy

A Multinational Conglomerate Creates Unified Customer Views, Drives Personalized Omnichannel Marketing to Improve Conversion Rates and Lifetime Value

Multinational Conglomerate Company—operating 300+ brands across 40 countries—struggled with scattered, siloed customer data and relied on gut-driven marketing that produced generic engagement and low response rates. They partnered with Algonomy to bring science to their marketing by deploying Algonomy’s Customer Data Platform and Customer Journey Orchestration to centralize data and enable targeted, measurable campaigns.

Algonomy implemented 13 complex centralization rules and probabilistic deduplication to create Golden Customer Records (over 8 million unified profiles from 11 sources across 19 brands and 9 business units), built 800+ micro-segments, and automated omnichannel journeys—cutting campaign-management time by 95%. The solution drove a 10% lift in cross‑brand communications, an 8% reduction in marketing investment, 4–5% incremental revenue and a 1% reduction in churn.