Case Study: Large American Supermarket Chain doubles digital accounts and quadruples mobile app usage with Algonomy's Customer Data Platform

A Major US Supermarket Chain Drives Data-driven Marketing, Personalizes Customer Engagement Across Touchpoints

Major US Supermarket, a large American grocery chain, faced poor customer engagement and low conversions because marketing was not insights-driven or personalized across channels. To address fragmented systems and manual campaigns, the retailer engaged Algonomy to deploy its Customer Data Platform and Customer Journey Orchestration capabilities.

Algonomy unified online and offline customer data, applied ML-powered segmentation and recommendation engines, and automated personalized omni-channel campaigns (email, app, SMS, ecommerce), enabling rapid test-and-learn. As a result, Algonomy helped drive a 100% increase in digital account growth, 4× rise in mobile app usage, a 3% revenue uplift, 35% offer redemption, and cut promotion creation time from eight days to two hours.