Case Study: Leading UK-Based Office Supplies Company achieves 5% incremental revenue uplift and 40% of attributable sales from cross-sell with Algonomy

A Leading UK-based Office Supplies Company Drives Revenue Through Hyper-personalized Cross-sells

Leading UK-Based Office Supplies Company, a B2B-focused arm of a European multi-specialist distributor, faced the challenge of reducing transaction friction so customers could find products quickly and easily. They partnered with Algonomy in 2017 and deployed Algonomy’s Recommend™ and Engage™ personalization products to drive repeat purchases, relevant cross-sells, and higher customer engagement.

Algonomy used its Xen AI–powered Recommend™ and Engage™ engines with advanced merchandising, the Data Science Workbench, and pre-built strategies (cross-sell, upsell, replenishment, bundles) across product, cart and homepage touchpoints in eight countries. The solution generated a 5% incremental revenue uplift, with Recommend™ delivering 10% of attributable revenue — of which 40% came from cross-sell — while boosting average order value, repeat purchases and site engagement.