Case Study: High-end UK-based department store achieves 365% uplift in email revenue and higher online conversions with Algonomy's Recommend™

A Leading UK-based Department Store Chain Increases Sales By Delivering 1:1 Personalization

High-End UK-Based Department Store, a long-established luxury retailer with 42+ stores and a large online assortment, sought to replicate its in-store, partner-led service online to lift conversions and sales across ecommerce, mobile and email. To deliver omnichannel 1:1 personalization at scale, the retailer partnered with Algonomy and deployed Algonomy’s Recommend™ engine.

Algonomy implemented Recommend™ (powered by Xen AI and configurable strategies like Similar Items, Frequently Bought Together, cross-sell and affinity-based models) across the website, mobile app and email, using real-time behavior plus historical and in‑store data and bespoke analytics to surface the right products. The Algonomy solution drove measurable impact: Recommend™ accounted for ~2% of attributable online sales, boosted winter email attributable revenue by 365%, increased clicks from personalized campaigns by 279%, lifted personalized email revenues by over 350%, and reduced bounce rates while improving conversions.