Case Study: Leading North American Fashion Retailer achieves 4% conversion lift in under 3 weeks with Algonomy’s Social Proof

A leading North American fashion retailer realized a 4% lift in conversions in under 3 weeks

Leading North American Fashion Retailer, a multi-concept apparel chain with 900+ outlets, faced the challenge of accelerating online conversions ahead of a major seasonal collection launch and an annual sale, especially as over half their traffic skewed Millennial and Gen Z. Already using personalized recommendations and search, the retailer turned to Algonomy and deployed Algonomy’s Social Proof Messaging to better align the digital experience with how younger shoppers make purchase decisions.

Algonomy’s solution combined real-time shopper and product signals with dynamic, personalized social-proof messages (e.g., “57 people viewing this right now,” “Bought 6 times since your last visit”), deployed in just three days and easily customized via self-serve templates. The targeted, real-time messaging lifted performance measurably: a 6% increase in Add to Cart, a 4% increase in conversions, and a 3% increase in revenue per visitor.