Case Study: Large Pizza Franchise achieves 8% sales growth and higher retention with Algonomy's CDP & Journey Orchestration

A Large Pizza Franchise Hyper-personalizes Marketing Campaigns, Improves Purchase Frequency and Average Order Value

Large Pizza Franchise, a Canadian franchise owner running over 500 stores across 200+ cities and serving 7+ million customers, faced fragmented data and manual, Excel-based analytics that left marketing without the decisioning intelligence needed for targeted engagement and measurable campaign ROI. To address this, they partnered with Algonomy and implemented Algonomy’s Customer Data Platform and Customer Journey Orchestration.

Algonomy unified POS, loyalty, delivery and digital data into a golden customer record, applied AI-driven micro-segmentation, propensity and campaign-effectiveness models, and automated rules-based and triggered journeys. As a result, the Large Pizza Franchise saw an 8% increase in overall sales, a 1% reduction in one-time buyers and a 16.5% increase in average recency, along with higher repeat purchases, purchase frequency and average order value and improved campaign testing and ROI.