Case Study: Blue chip telco achieves 9% to 25% sales growth with Algolytics Algoline-CRM

How blue chip telco increased sales by 9% to 25% (depending on the channel) through implementation of Algoline-CRM

Blue chip telco worked with Algolytics to address the challenge of broadening its customer base, including activating customers with negative credit history, while also increasing sales of higher-value services and products and encouraging customers to take more than one product or service. The company used Algoline-CRM to support this effort.

Algolytics implemented Algoline models that identified customers willing to undertake financial commitments and enabled the telco to present higher-value offers such as more expensive subscriptions and mobile phones. The result was maintained credit losses at the intended level while increasing sales by 9% to 25% depending on the channel, along with a broader target market and stronger sales in the higher-risk segment.

Blue chip telco