Case Study: Property Group boosts property lead generation with Algolytics AI

Artificial Intelligence helps to sell houses and apartments

Property Group, publisher of GetHome.pl and RynekPierwotny.pl, wanted to improve how users searched for residential properties across its real estate portals while managing a large and fast-growing inventory of listings. To meet this challenge, it chose Algolytics and its Customer Data Platform to help personalize offers, automate marketing, and better match users with relevant apartments and houses.

Algolytics implemented AI and machine learning-based intelligent profiling and full marketing automation for the portals, enabling real-time delivery of tailored property offers. The result was a 100% automation of marketing campaigns, a 400% year-over-year increase in converting leads generated by Algolytics technology, and monthly reach of 1 million portal users, with click-through rates reaching 8%.