Case Study: TAG Heuer achieves faster discovery and doubled conversions with Algolia

Why TAG Heuer chose Algolia for Search and Discovery

TAG Heuer, the Swiss luxury watchmaker, needed to modernize its digital experience: a vast product catalogue was spread across multiple sites, search only matched product names or IDs, and the company had to support eight sites in 11 languages with ~80% mobile traffic while integrating with other platforms. These limitations made content hard to find and slowed time-to-market for frequent product and content updates.

TAG Heuer implemented Algolia as a full search platform—adding dynamic re-ranking, rules, synonyms, analytics, Visual Editor and a Salesforce Commerce Cloud cartridge—so digital and merchandising teams could manage search, embed product tiles, power a store locator and build a new DTC search engine. The integration was fast, drove more and longer search sessions, more than doubled conversion rates for sessions using search, and created a cohesive omnichannel customer experience.

TAG Heuer

Pascal Sardella

Digital Platforms Administrator