Case Study: Vape Superstore achieves 35% conversion increase and 2ms search speed with Algolia

Vape Superstore improves customer journeys with Algolia Search, Personalization and Recommend

Vape Superstore, a leading UK vape retailer founded to help smokers switch to vaping, carries more than 7,500 TPD-compliant SKUs and cannot use paid advertising. Faced with a cumbersome, slow search platform and the need to deliver personalized experiences across a huge product catalog, the company needed lightning-fast, highly relevant search to improve customer journeys and conversions.

The team migrated to Shopify Online Store 2.0 and deployed Algolia Search, Recommend, Personalization and AI Reranking with support from Algolia’s CSM and partner Karmoon. Within six weeks average search speed fell to 2 milliseconds, conversions increased 35%, average order value rose 5%, and the site saw better SEO, faster load times, and more effective merchandising and personalization.

Vape Superstore

Dan Judd

Head of Digital