Case Study: Nuts.com achieves a 3X conversion rate increase with Algolia

Nuts.com Sees a 3x Conversion Rate Increase With Users Who Search

Nuts.com, a family‑owned, 93‑year‑old D2C e‑commerce retailer based in New Jersey, faced scalability limits and a disjointed customer experience from homegrown, multi‑platform website solutions as its product catalog grew. The company needed a unified, scalable way to categorize products and deliver fast, relevant search results so shoppers could find items quickly and consistently.

In 2019 Nuts.com adopted Algolia’s headless, API‑based search to power site search, category and product listing pages, and to give developers and merchandisers easy tools (Rules, Visual Editor, Analytics, Query Suggestion, Dynamic Synonyms) to optimize discovery. The result: customers who use search convert three times more than non‑searchers, average order value per searching session rose 15%, and Nuts.com streamlined product discovery across millions of searches, improving relevance and inventory visibility during peak demand.

Nuts.com

David Lerner

Head of Digital Product