Case Study: Apotek 1 improves customer experience with Algolia

Norway’s largest pharmacy chain selects Algolia to improve customer experience through search

Apotek 1, Norway’s largest pharmacy chain, needed a better online search experience for its B2C website after its self-maintained solution created maintenance problems and required extensive customization. Working with Algolia, the company aimed to make search faster and easier to manage for customers looking for non-prescription products and related content.

Algolia implemented a guided search solution with features like Personalization, Dynamic Re-ranking, Query Suggestions, Synonyms, and InstantSearch, and Apotek 1 is also rolling out Algolia Recommend. The result was immediate performance gains, with average search speeds dropping significantly, while maintenance and configuration time were reduced, helping deliver a smoother customer experience across roughly 30,000 products and nearly 1,000 content pieces.

Apotek 1

Martin Rogne

Software Solutions Architect