Case Study: Linio achieves 2% conversion uplift and 20% fewer zero-result searches with Algolia

Linio - Customer Case Study

Linio, founded in 2012 and headquartered in Mexico City, is an e-commerce marketplace serving customers across Latin America with a wide range of products at multiple price points. The company struggled with a third‑party search solution that felt like a black box—limited visibility and control over ranking logic forced multiple teams to coordinate slow, weeks‑long changes and left them unable to quickly improve search relevance.

After adopting Algolia (using Query Rules, Query Suggestions and Autocomplete), Linio gained a stable, transparent search platform that let non‑technical teams make changes—like boosting new SKUs—without engineering support. The switch cut zero‑result searches by 20%, increased conversions by 2%, and unlocked new merchandising and sales opportunities for marketing and commercial teams.

Linio

Maritza Cartaya

Search Product Manager