Case Study: LegalZoom achieves measurable revenue growth and improved site search with Algolia

LegalZoom - Customer Case Study

LegalZoom, founded in 2001 to democratize access to legal help, relied on its website search to connect users with complex legal content but found the search experience underdeveloped and poor at surfacing content not featured on the homepage. The Tools team saw replacing their search vendor as an opportunity to refocus search as a core part of the customer experience and business strategy.

They selected Algolia for its scalability and crawler, which sped implementation and eliminated manual indexing. The new search quickly became measurable as a revenue driver, lowering abandonment by surfacing relevant products and services, creating a more one‑stop user experience, and establishing search as a core competency LegalZoom continues to iterate on.

LegalZoom

Mrinal Murari

Tools Team Lead / Senior Software Engineer