Case Study: Lacoste achieves 150% increase in search-driven sales with Algolia

Lacoste - Customer Case Study

Lacoste, the global French clothing brand, needed to modernize its online merchandising and search across 11 e‑commerce sites to meet user expectations set by Google and Amazon. The legacy Solr solution couldn’t deliver the speed, relevance or ease‑of‑use Lacoste wanted, so the team sought a developer‑friendly platform that also empowered business stakeholders to control merchandising and relevance.

Algolia provided a distributed InstantSearch solution (InstantSearch, Query Rules, Personalization) delivering as‑you‑type results in under 50 ms and global coverage across 16 regions. With typo‑tolerance, synonyms, custom rankings and business‑driven relevance controls, Lacoste saw major gains: +150% sales contribution from search, +210% search use (+314% on mobile), +37% conversion (+62% on mobile) and an 88% drop in bounce rate.

Lacoste

Julien Nouet

Global User Experience Manager