Case Study: King Arthur Baking Company achieves an 18% conversion increase and faster, more relevant search with Algolia

King Arthur Baking Co. uses Search to help customer discover the joy of baking

King Arthur Baking Company, a 100% employee‑owned baking brand with thousands of recipes, blog posts, videos and products, faced the challenge of helping home bakers and retail customers find relevant content across disparate site areas while maintaining a consistent, polished user experience. They needed search that could handle varied content types, improve discovery, and be easy to manage alongside their Acquia/Drupal CMS and e-commerce systems.

By implementing Algolia (Search API, Dynamic Re‑Ranking, Auto Synonyms) integrated with Drupal and BigCommerce, King Arthur gained hands‑on control of search look-and-feel, faster and more relevant results, and better recommendations. Within six months conversions rose 18%, customer discovery and satisfaction improved, and the solution proved scalable for new content and future features like online classes.

King Arthur Baking Company

Mike Hoefer

Director of Web Development